About Us
WHO WE ARE
GHORI Trading LLC, a subsidiary of GHORI Holding Limited, is a trusted distributor of personal care products. Through its affiliates, the company operates in 46 countries worldwide, delivering high-quality products across the globe. Our goal is to have our products placed in all leading stores and supermarkets in the regions as well as to reach our customers through a strong online presence.
We’re on a mission to help people look and feel their best with personal care products powered by science, perfected by experts, and trusted by over 100,000 clients.
We execute a multi-channel distribution strategy, securing placement in pharmacies and supermarkets while building a strong e-commerce presence. Through GHORI Holding, we establish strategic partnerships with select global brands to serve the regional markets worldwide.
Our Story
We began our journey in 2023 as Paradise International General Trading, introducing Green Wealth Neo Hair Lotion to the market. The product became highly successful due to its proven effectiveness in treating hair loss, eventually reaching 45 countries worldwide. Building on this achievement, we evolved into GHORI Trading LLC and further expanded our portfolio under GHORI Holding Limited.
Founded
as GhoriTrading LLC,
introducing Neo Hair Lotion to international market.
Expanded
distribution to 45 countries,
making Neo Hair Lotion a global success.
Established
Established GHORI Trading LLC under
GHORI Holding Limited.
Multi-brand Portfolio
across haircare, skincare, wellness,
fragrance & lifestyle with operations
in over 100 markets.
We believe in creating accessibility with excellence, products that are both aspirational and trusted, combining science, nature, and innovation. Our focus is not just selling but building relationships with customers, partners and communities.
Our Edge
- Global Operations with local adaptability
- Robust Supply Chain ensuring reliability
- Customer-First Approach backed by insights & research
- Ethical Practices in sourcing, partnerships & distribution
VISION
To be a trusted, ethical company that inspires confidence with a wide range of value-added products in the personal care segment.
MISSION
To provide access to high-quality personal care products while delivering satisfaction to customers, partners & communities.
CORE TEAM & LEADERSHIP
Our growth is guided by a visionary leadership team with expertise in global trading, brand building & strategic partnerships. Together, they’ve transformed a single product into a portfolio of internationally recognized brands.
CORE VALUES
OUR COMMITMENT
We strive to deliver exceptional hair care and personal care products that inspire confidence and trust, strengthening our reputation in the GCC and around the world.
INNOVATION
Since 1998, GHORI Trading LLC has created products that evolve with customer needs. Combining research, trends, and insights, we deliver solutions that inspire confidence, exemplified by our wellness brand Floradyle, blending nature and science for modern lifestyles.
ACHIEVEMENTS
Expanded from a single product (Neo Hair Lotion) to 200+ SKUs in haircare & personal care.
Marked our 1st milestone with the global success of Green Wealth Neo Hair Lotion, reaching 45 countries
Presence in 100+ international markets including UAE, KSA, UK, USA, India & Morocco.
Established strong subsidiaries: Paradise Intl., Falcon Med, GHORI Home Trading & more.
Achieved over 50% year on year exponential sales growth in 2023.